I just finished a two week contract at Digitas, one of the largest, most respected interactive agencies in the world. Never before has my love for junk food made me so preeminently qualified.
As well as doing really good work, what struck me at most at is that all the folks I worked at Digitas seemed really, really happy there. Maybe I was lucky to be working in the division I was assigned to, but the people were all cooperative, creative, and concerned about doing the best possible work for their clients.
It was also terribly exciting to be in a place where the creative, marketing and IT people worked together so seamlessly. As a result, you get a better workplace, and a better product for their clients. Positive energy is such a valuable commodity, in your marketing and with your marketing partners. So here's my advice to marketing directors who may be looking for an agency: besides case studies, industry experience, awards and all that blah blah blah, remember people who smile are far more likely to produce advertising that makes customers smile. And not too many people buy while frowning.
While it's sure to be a while, watch for Sara Lee's new, improved THEJOYOFEATING.COM web site to take its rightful place in the junk food aisle of cyberspace. And pass me another slice of carrot cake.